Rekindle the Spirit Celebration and Small Business Saturday



“Rekindle the Spirit” Holiday Lighting and Parade

This evening, Wednesday November 26 from 5:30-7:30PM, the Heart of Wisconsin Chamber of Commerce Rekindlewill host the 22nd Annual “Rekindle the Spirit” holiday lighting ceremony and parade in downtown Wisconsin Rapids.  The celebration will begin with a lighting ceremony at Veteran’s Park, followed by a parade that begins at the Rapids Mall, travels down Grand Avenue and ends at 4th Street South.  Following the parade, the public is invited to commence at the Hotel Mead for music, hot chocolate and cookies, and a visit from Santa Claus!  With this week’s snow, we are sure to have a perfect setting for the holiday festivities.  I look forward to seeing you there!

Small Business Saturday and Shopping Local

SBSWith this Weekend marking the kickoff to holiday shopping (if not already earlier this week), and one of the busiest shopping days of the year, it also is a reminder to visit the small businesses we have throughout our City.  This Saturday, November 29, I encourage residents to celebrate “Small Business Saturday,” by heading to your favorite local shop or stop by one you haven’t and celebrating our community’s small businesses. Shopping locally benefits our community by:

  1. Improving our local economy – every time you spend a dollar, you are impacting the big picture of our City and contributing to community liveliness. Many of the small businesses in Wisconsin Rapids are owned by someone who lives in our community. That means that the money you spend locally will be recycled back into our local economy.
  2. Enriching our Community – Small businesses are the heartbeat of every thriving community. While franchises and national chain stores play a role in the national and local economy, small businesses provide an undeniable energy and unique sentiment that is the backbone of our community’s life.
  3. Experiencing a one-of-a-kind connection – Shopping with local business owners offers a sincere customer-owner connection. Small business owners are experts on the product they create and sell; merchandise is carefully selected based on the customer’s interests and needs, and owners will go the extra mile to guarantee personal attention to the customer.

To learn more about the importance of shopping locally, and the significance of shopping locally this Saturday, visit the “Small Business Saturday” webpage.  I look forward to shopping alongside residents at local retailers and helping make a big impact on our local community this Saturday.

Thank you for reading,

Mayor Zach Vruwink



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